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PANAMA CITY BEACH TOURISM
For the Panama City Beach tourism campaign, Story Stable's innovative approach involved a larger-than-life ViewMaster prop and a strategic giveaway. Touring across Southeastern U.S. cities, our team of brand ambassadors interacted with families, inviting them to use the interactive ViewMaster. Participants were encouraged to enter their contact information for a chance to win a trip to Panama City Beach. This information was also crucial for future promotional campaigns, effectively tying immediate engagement with long-term marketing strategies for Panama City Beach.
Partners
Client: Panama City Beach Board of Tourism
Agency: Story Stable, EMG
Services Provided
Creative Strategy
Marketing Strategy
Event Production
Content Production
Post-Production
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Panama City Beach:
ViewFinder Southeastern US Tour
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